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Derecho / / Propiedad intelectual / Derecho de marcas (51)

Derecho / / Propiedad intelectual / Derecho de marcas
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  • The Business of Trademarks
    Carol Chadirjian
    We come in contact with many trademarks each day on television, retail stores, Internet. The Business of Trademarks explains why trademarks are so important to businesses and how they identify the manufacturer and guarantee consistent quality to achieve brand loyalty. The Business of Trademarks is intended as a practical guide for those new to trademarks, including attorneys, p...
    Disponible

    64,50 €

  • U.S. Trademark Law for Busy Entrepreneurs
    Mark Avo
    Are you struggling to protect your business brand in today’s competitive marketplace? Worried about trademark infringement or losing your company’s identity? The ultimate guide to U.S. trademark law is here to transform your brand protection strategy.In today’s fast-paced business world, protecting your brand isn’t just important—it’s essential for survival. Yet many entreprene...
    Disponible

    12,66 €

  • Innovation and Development of Knowledge Societies
    This book examines the role that intellectual property plays in fostering innovation within knowledge societies, with a focus on the role of emerging technologies such as Artificial Intelligence tools. It will appeal to researchers in the field of Intellectual Property Law, international law, business law and emerging technologies like AI. ...
    Disponible

    268,10 €

  • Navigating the Trademark Landscape
    Andrea Evans
    Transform Your Brand Protection JourneyIn today’s competitive marketplace, protecting your intellectual property isn’t just important-it’s essential. This comprehensive, interactive guide demystifies the trademark registration process, offering a step-by-step roadmap to securing and maintaining your brand’s legal protection. The Law Firm of Andrea Hence Evans brings decades of ...
    Disponible

    40,74 €

  • EU Trade Mark Law and Product Protection
    Lavinia Brancusi
    This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. It comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. ...
    Disponible

    79,54 €

  • Intellectual Property and Emerging Technologies
    Tshimanga Kongolo
    This book evaluates issues and challenges emerging from the interaction between Intellectual Property (IP) and new technologies, namely artificial intelligence (AI), big data, social media, internet of things (IoT), metaverse and blockchain. It will be of interest to researchers in the field of IP law and the law of emerging technologies. ...
    Disponible

    255,00 €

  • You Are an IP Company
    Kary Oberbrunner / Katherine Rubino
    A New Book from the Wall Street Journal and USA Today Bestselling AuthorUnlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse.The world’s most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too.In You Are an IP Company, bestselling author Kary O...
    Disponible

    12,42 €

  • You Are an IP Company
    Kary Oberbrunner / Katherine Rubino
    A New Book from the Wall Street Journal and USA Today Bestselling AuthorUnlock the Hidden Value Inside Your Ideas-and Transform Your Business Into an IP Powerhouse.The world’s most influential brands, creators, and innovators all share one advantage: they think and operate like intellectual property companies. Now, you can too.In You Are an IP Company, bestselling author Kary O...
    Disponible

    25,59 €

  • IP Laws and Regimes in Major Asian Economies
    Kung-Chung Liu
    This book systematically studies the structural characteristics of IP laws and regimes of major Asian economies, including (but not always) China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. ...
    Disponible

    79,99 €

  • Legal Protection of Intangible Cultural Heritage
    Diyana Sulaiman
    The book examines whether the protection of Intangible Cultural Heritage (ICH) by Indonesia and Malaysia upheld the interests of the various communities from which the cultural heritage originates, and whether the laws recognise that cultural heritage is often shared with other states and communities. ...
    Disponible

    240,84 €

  • EU Trade Mark Law and Product Protection
    Lavinia Brancusi
    This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. It comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. ...
    Disponible

    267,56 €

  • Protecting Creativity in Fashion Design
    Susanna Monseau
    Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. ...
    Disponible

    268,34 €

  • Protecting Creativity in Fashion Design
    Susanna Monseau
    Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. ...
    Disponible

    35,68 €

  • IP Laws and Regimes in Major Asian Economies
    Kung-Chung Liu
    This book systematically studies the structural characteristics of IP laws and regimes of major Asian economies, including (but not always) China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. ...
    Disponible

    281,53 €

  • The IP Miracle
    JiNan Glasgow George
    Could your business be worth 5X more?The Fortune 500 know the secret. The largest companies in your industry do, too. Your competition may also be leveraging it. So why aren’t you?The number one multiplier effect of any business is Intellectual Property-patents, trademarks, copyrights, trade secrets, servicemarks, and the people who create all of them. In most businesses, the m...
    Disponible

    20,85 €

  • A User’s Guide to Trade Marks and Passing Off
    Ben Longstaff / Jamie Muir Wood / Nicholas Caddick KC
    Focuses on the current law relating to the protection of registered trademarks and certain related rights. This includes registered trade marks, well-known trade marks, certification marks, collective marks, protested geographical origin indicators, international conventions, and passing off.There is clear explanation of the underlying principles and concepts with a breakdown o...
    Disponible

    233,96 €

  • Internet Intermediaries and Trade Mark Rights
    Althaf Marsoof
    At present, neither UK trade mark law nor English common law principles provide a basis to hold internet intermediaries liable for trade mark infringements. This book considers reforms aimed at gaps in the existing legal framework. This book also examines alternative remedies, such as notice and takedown and injunctions.  ...
    Disponible

    79,92 €

  • Annotated Leading Trademark Cases in Major Asian Jurisdictions
    Kung-Chung Liu
    This book aims to fill the study gap on trademark laws in Asia on a cross-jurisdictional level. It provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and up-to-date trademark case laws. The book analyses six principal issues that best reflect Asian features in trademark law and trademark development. ...
    Disponible

    78,97 €

  • Emerging Global Trade Governance
    This book highlights trade-related issues covered by the TPP that concern emerging Asian countries, along with the requirements for these countries to better formulate trade policies and promote regional integration. ...
    Disponible

    83,84 €

  • Becoming Esquire
    Carletta Sanders
    Not Sure where to begin? This is the Perfect Place to Start! Becoming Esquire: Law School Survival Guide Series (1) provides future law students a thorough understanding of the Law School Admissions Test (LSAT). It has BONUS chapter on the law school application process for financial preparation. While reading, students will be equipped with essential points needed to excel, su...
    Disponible

    29,07 €

  • Protecting Unregistered Brands
    Lorna Brazell
    Misrepresentation to customers as to the trade source of goods or services, whether through express statements or the unauthorised use of another business’ branding, is an unfortunately common form of unfair competition between traders. Where a brand has been protected through registration as a trade mark, enforcement is relatively straightforward. But if no registered trade ma...
    Disponible

    68,01 €

  • Annotated Leading Trademark Cases in Major Asian Jurisdictions
    Kung-Chung Liu
    This book aims to fill the study gap on trademark laws in Asia on a cross-jurisdictional level. It provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and up-to-date trademark case laws. The book analyses six principal issues that best reflect Asian features in trademark law and trademark development. ...
    Disponible

    300,80 €

  • Intellectual Property Branding in the Developing World
    Tshimanga Kongolo
    This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource. ...
    Disponible

    268,49 €

  • Emerging Global Trade Governance
    This book highlights trade-related issues covered by the TPP that concern emerging Asian countries, along with the requirements for these countries to better formulate trade policies and promote regional integration. ...
    Disponible

    267,81 €

  • Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises
    Elizabeth Crawford-Spencer / Francina Cantatore
    Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which sma...
    Disponible

    44,43 €

  • Brands, Geographical Origin, and the Global Economy
    David M. Higgins / David MHiggins
    ...
    Disponible

    175,57 €

  • Trademark and Unfair Competition Conflicts
    Tim W. Dornis / Tim WDornis
    ...
    Disponible

    256,06 €

  • Well-Known Trade Marks
    Hiroko Onishi
    This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. ...
    Disponible

    97,38 €

  • Networks of Power in Digital Copyright Law and Policy
    Benjamin Farrand
    In this book, Benjamin Farrand employs an interdisciplinary approach that combines legal analysis with political theory to explore the development of copyright law in the EU. Farrand utilises Foucault’s concept of Networks of Power and Culpepper’s Quiet Politics to assess the adoption and enforcement of copyright law in the EU, including the role of industry representative, cro...
    Disponible

    57,14 €

  • Well-Known Trade Marks
    Hiroko Onishi
    This book considers the effectiveness of well-known trade mark protection at an international level. It particularly considers EU trade mark law from Japanese perspectives, and provides a practical and critical overview of trade mark law in Japan, including the historical development of the law and the recent development on cases and policy. ...
    Disponible

    315,15 €


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